BNOTIONS Expands Senior Team with Paul Crowe

(Press Release)

TORONTO, CANADA — BNOTIONS, a Toronto-based technology agency, has continued its expansion by bringing on Paul Crowe as a partner and vice president of strategy and operations, leaving his role as director of digital strategy at Extreme Group.

BNOTIONS has 30 employees in two offices, located in Toronto, ON, and Kelowona, BC, and has created a new niche in the marketplace as “creative and strategic technologists.”

Alkarim Nasser, founder and president of BNOTIONS, says “We are excited to have Paul on the team. His experience and leadership will have an immediate impact on our business, from working with start-up clients on strategy to leveraging his relationships and experience so that we continue to be ad agencies’ partner of choice for development, strategy, and technology consultation.”

“Leaving the agency side of the business wasn’t easy, says Paul, “but the opportunity to work with some incredible start-ups and really impact a company’s business model is incredible.

“Few companies are growing at the speed of BNOTIONS, and I believe the culture is a big reason for this. The energy and enthusiasm here is incredible. Just ask any of our partners or employees. I mean, where else do you get a round of applause by just walking in the door?”

Paul says he was also intrigued by the company’s focus on internal product development, such as Urb-Ops, a real-time, location-based strategy game that “layers” on top of foursquare ( “We’re slated to produce at least 10 products in 2011, from applications, to games and beyond,” says Alkarim. “We’ll also be organizing the second AndroidTO developers conference later this year and continue to help grow LeanCoffeeTO, a weekly meet-up group we established in 2010.”

BNOTIONS is also preparing to launch harthFEST, a full day conference, with more details to be announced in early April 2011.

BNOTIONS breathes digital. We are a socially conscious, Toronto-based technology development and internet strategy firm. Our goal is to deliver rich, dynamic applications while using the latest, most flexible technologies. Our approach has led the shift in mobile and web strategies to incorporate more dynamic uses of the online space in communication, marketing, and sales. Our development methodologies use an organic and iterative approach to deliver projects on-time and on-budget. Our respect for our clients informs our approach to usability as we build products that matter.

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